Real projects

Case studies.

Two real projects from business owners like you. No made-up percentages and no stock photos, just what was actually built and why. More are coming.

Sparkling Luxe: new webshop and rebrand for a jewellery brand, built by The DBA

1 project

Rebrand and new webshop

One visual style

Every image fits the brand, with custom AI models

Branding & webshop

Sparkling Luxe

Beautiful jewellery, but a webshop that attracted the wrong customer. Brand and shop were rebuilt into something that looks expensive at a glance, because it is.

The challenge

Top-level jewellery, but the webshop attracted the wrong customer.
Photos in every style and format. Some blurry, some AI images with the Google watermark still on them.
A dark, generic colour palette and no clear collection lines.
Pages full of text. Luxury needs calm instead.

What happened

First an extensive consultation: what is not working, why it attracts the wrong customer and what can be improved right away.

Then a demo of the complete rebrand and new webshop, with the reasoning behind every choice.

Custom AI prompts for ultra-realistic models, separate for jewellery and bags.

Bilingual: Dutch as the main language, English in the menu and product names for that designer feel.

The old shop stayed online while the new one was being built.

What it delivers

New brand identity and webshop, tailored to the right customer

One visual style across the whole shop, for jewellery and bags too

No more watermark in the images

Demo approved in one go

Curve Rebels: webshop with stock system and plus-size fashion, built by The DBA

Custom

Webshop and stock system

Via TikTok

Customers check out themselves

Webshop & automation

Curve Rebels

A fashion brand for sizes 42 to 54 that spent more time entering products than selling. A webshop with a stock system and its own claim page was built, so the owner can get back to what brings in revenue: selling.

The challenge

A webshop that worked against them. Changing things was difficult.
Entering every new product and keeping stock up to date took hours.
Images from their own phone: lots of styles, lots of backgrounds, no consistency.
Chaos around TikTok lives, because customers could not check out themselves.

What happened

A custom webshop with exactly the features needed, not a standard solution to work around.

A stock system: adding products and keeping stock up to date takes far less work.

Custom AI models wearing the outfits, with backgrounds matched to the shop's design.

A video banner and clear routing throughout the shop.

A custom claim page: customers check out themselves via TikTok and the chaos of the live disappears.

What it delivers

A webshop that fits how the brand works

Manage products and stock with less manual work

One consistent look, for plus sizes too

TikTok lives where customers check out themselves

Ready for this result?

Get more revenue from your website?

One team, a fixed price upfront and a fixed schedule. You run your business, everything gets built.